In this digital age, there is a high likelihood that your company will be present on social media in some way or another.
Social media produces outcomes. However, you cannot expect social media platforms to produce results with a few random postings here and there. While creating a business account is simple, we all wish that running and recruiting clients was as simple.
Good luck, since social media success is determined by how well you design a social media plan. Furthermore, you might have thousands of followers that never interact with your posts or click on your links.
So, the secret to social media success is to build a healthy online community. In this article, we’ll look at practical methods for increasing your social media presence.
You can’t afford to ignore Instagram, which has 800 million active users, and Facebook, which has 2 billion monthly active users.
Here are seven starting points for increasing your social media presence:
1. Always Create A Great First Impression
“You shouldn’t judge a book by its cover.”
This popular adage isn’t accurate when it comes to Instagram, Facebook, or Twitter accounts - a consumer assesses your business based on the appearance and feel of your social media platform.
It’s time to clean up and spice up your social media pages in order to increase consumer interaction.
Creating a simple profile or page for your brand will no longer suffice.
The first thing a buyer sees about your brand is your profile, and making a good first impression might be the difference between a few hundred followers and thousands of constantly engaged followers.
Mention your hashtag in your Twitter or Instagram bios, along with any promotional hashtags you’re using, to gain even more followers.
However, because Instagram only enables you to include one link in your profile, utilize an Instagram bio link tool to create a landing page that allows you to share numerous links with your followers. The effectiveness of your social media strategy is determined by the initial impression you make.
2. Know Your Audience And Optimize Your Profile
The golden rule of social media marketing is that not everyone is a consumer or an audience member. They might be your target audience.
Understanding how to create a large Instagram following begins with identifying your target demographic. Don’t be one of the companies who spin their wheels because they aren’t sharing content that speaks to the needs of a certain audience. Sharing LinkedIn-related content on Instagram, for example, will not provide any results.
LinkedIn’s audience expects professional communications, but Instagram is for companies that publish visually appealing images and videos. So, before you join on the bandwagon to increase your Instagram or Facebook followers, take some time to research your audience’s character.
This would answer the following questions:
- Which social media platforms should you keep active in your posting schedules?
- The sort of material you want to publish
- The details in your profile
Consider investing in a social media design tool like Unum to help you develop attractively branded social profiles intended for modern-day artists and accelerate the growth of your following. Unum can help you accelerate your development on social media platforms by personalizing content, creating reels, and increasing interaction with hashtags.
Alternatively, you can use Canva that is simple and free to use.
3. Find the Best Time To Post
We didn’t suggest when is the optimal time to publish on social networking. In fact, there is no such thing as a universal optimum time to publish on every social networking platform. If someone promises you that your postings will garner the most attention on Tuesday or Thursday, they are most likely deceiving you.
Rather than mindlessly following some untested truth, concentrate on Instagram or Facebook Insights.
Use Insights data to determine when your target audience is online. It is the optimum time to post based on when the majority of your audience is online.
Examine when your material is most relevant. A step-by-step recipe video, for example, may have a large number of interactions outside of work hours because that is when your consumers are most likely to watch them. However, posting a humorous meme during business hours might assist your clients to de-stress and relax.
Experimenting with different publishing schedules and measuring the engagement of each post is the key to success. This will provide you the optimum time to publish on various social media networks. Furthermore, a time that works on Instagram may not function on Facebook. As a result, examine the insights from both platforms.
4. Regularly Interact With Your Audience
After you’ve figured out your buyer’s character and amassed a few followers, start publishing useful material from your account. Posting once a day or three times a week will not help you develop your social media profile.
So, what should you do?
Interact with your audience to get their attention. The primary goal is to connect with your target audience and make them feel like they are a part of your business. Customers are less likely to be interested in knowing more about your brand unless they feel connected to it.
They will visit your website or business to make a purchase if they feel connected. When providing information that is humorous and sarcastic, simply don’t be dull.
Think outside the box to develop a combination of material that will appeal to your target audience.
5. Humanize & Personify Your Brand
Focus on humanizing your brand on social media, regardless of the size of your company or the industry in which you operate.
Social media is all about connecting with others and improving communication. It is not about delving into the inner workings of faceless businesses.
As a result, your brand must have a distinct personality. Otherwise, your target audience will lose interest and you will struggle to communicate and connect with them.
Get rid of the idea that if you depict your brand as a large and bustling firm, people would flock to it. Although this approach may be effective for search engine ranking sites, It produces no results on a social networking platform.
Because social media requires openness, companies want to understand the human aspect of their organization.
Humanizing your brand entails responding to consumer inquiries, giving useful information, and sharing some lighthearted moments with your followers.
Also, keep in mind that engaging with your brand’s human side entails more than just talking with customers.
6. Focus On Growing And Not always Selling
One of the most common mistakes that most companies make is focusing solely on selling to their target demographic.
Give selling a rest for a while. Concentrate on expanding your business and creating a strong online community, and consumer sales will come.
Hard selling is a no-no on social media for companies trying to make a difference, so write it down on a post-it note or set a reminder.
While social selling is okay, don’t flood your clients with buy now messages; else, they’ll press the unfollow button more than the buy now button.
Offering discounts or offers with good content is one way to move clients through the sales funnel without seeming excessively sales-y.
You may even concentrate on generating material that answers potential consumers’ questions. A solution-based piece of content might be the answer to your sales woes.
Offering genuine answers to genuine issues is a fantastic approach to establish authority in your field.
7- Participate in Trending Conversations
Use a combination of relevant hashtags and trending and popular hashtags for that niche in each post.
The appropriate hashtags are usually long-tail terms that assist you to grasp the purpose and connect with the correct individuals. Some widely popular hashtags, on the other hand, might help you earn business and connect with consumers who are interested in that issue.
Mastering the use of hashtags is an excellent method to get your company in front of more people in general.
However, avoid using these famous and trendy hashtags excessively. They may bring in a lot of traffic, but many of those consumers may be uninterested in your social media product.
To promote network expansion, utilize a judicious mix of particular and generic hashtags.
Businesses that join in popular conversations expand their business at a rapid pace. Posts with 11+ hashtags had the highest engagement rate of 79.5 percent, according to the study. So, if you want to see your internet business thrive, follow the trend.
Growing your social media profile may appear to be an uphill struggle at first sight, but if you follow these suggestions rigorously, it is a task you can do. The “set it and forget it” mentality does not work on social media. To build a brand that your competitors will envy, the platform demands effort, consistency, and quality.
Expecting success in a few days after beginning a campaign is a pipe dream since development on all social media platforms takes time. To achieve extraordinary growth, you must constantly alter your methods.
Whatever platform you choose to advertise your brand on, do so with zeal and consistency.
Which of these seven suggestions do you intend to use in your next social media campaign?
Please share your opinions in the comments section.