7 SEO mistakes that will decrease your ranking (2022)

September 01, 2021

If you want to grow your website with the sole goal of ranking first on search engines like google, this article is a must-read for you.

I highly recommend reading this post since it has the potential to boost your search engine ranking. Many new bloggers make mistakes that have a negative influence on their site and make it take longer to rank in search engines. In this article, we will look at three typical SEO errors made by inexperienced bloggers.

Today, I’m sure all of you bloggers are learning about blogging via YouTube, however, occasionally YouTubers don’t tell you the whole truth.
They will inform you about backlinks for blogging, but they might not tell you which websites are appropriate for your blog’s backlinking.
With my expertise, I’m writing this article today to help people who are doing these SEO errors.

These are the SEO errors made by beginner blogs. and do so on a regular basis As a result, new bloggers must refine their SEO techniques.

Here is a list of the top three SEO errors made by inexperienced bloggers.

1. Improper keyword research. 

Nowadays, every business and businessman wants his blog and website to rank high on Google and other search engines.
And ranking your blogs rapidly on major search engines is not difficult; you simply need to determine which keywords your blog can rank swiftly for.
This is why keyword research is so important since it aids in the ranking of your site.
This is why keyword research is such an important element of SEO strategy.
You may obtain all of the data for a certain term by conducting comprehensive keyword research. You can only obtain new readers or a lot of traffic from search engines if you do a thorough investigation on each niche-related phrase.

According to Google, if you conduct adequate keyword research, Google will assist you in ranking your blog and post.
If you followed these techniques, your content will begin to rank on the top page within a few months.
TIP: Please utilize long-tail keywords or niche-related keywords, gentlemen. These are the keywords that can assist deliver your blog’s associated readership in a short period of time.

2. The excess of 404 errors on the blog.  

404 errors are quite prevalent and might have an influence on your blog’s search engine rating.
We can explain this by using an example: if you are a regular user and you have looked for the finest blogging tools on Google.
And now you have a blog and a website in front of you, and when you visit both, you receive a 404 error.

As a result, we must eliminate all 404 errors from our blogs.
404 errors may be detected using different tools provided on Google to assist us in removing 404 errors.
So, as a user, how awful would you feel?
Only if there are 404 errors on your site should they be removed.

Many people have these sorts of issues, which leads to a lack of knowledge about your blog. Your user will have a negative experience as a result of this.
If you are a professional blogger who runs many blogs or has a large number of posts on a single blog. Then it becomes tough to locate these 404 errors.
404 error pages or articles might have an effect on your SEO strategy.
There are several tools on Google, some of which are paid and others of which are free, that you may use to verify your blog’s 404 problems. As a result, you will be able to perfect your blog.

3. Loading Speeds

Site speed is an area that SEOs leave until the last minute to address. They may even forget about it entirely at times. Remember that Google considers a website’s loading speed as a page experience element, and it only ranks sites that provide a better experience to its users.
While there are several ways to increase a website’s performance, such as removing superfluous code lines, reducing heavy CSS, choosing a super-fast server, and optimizing pictures, you can always rely on free website speed monitoring tools for assistance.

4. Forgetting to optimize for Mobile Experience

Google has a phrase called ‘Mobile-First Indexing.’ Google now wants to rank websites that have different mobile versions based on a viewer’s ease of use and speed of loading.
Even Google’s website speed testing tool calculates a website’s performance on mobile devices independently. And if the speed is lacking in points on any edition, its rating will undoubtedly decline.

5. Tags And Mata descriptions. 

The primary goal of good search engine optimization is to direct all visitors to your blog and website. We are waiting for Google to rank our post so that we may gain a lot of visitors to our site and quadruple our earnings.
Sometimes novice or inexperienced bloggers fail to include a tag or meta tags, and most crucially, they forget to include a description.
A meta description is a short block in which you may include the exact keyword for which you created an article as well as some other information about the content. We may also provide a summary of the full content in only 150 characters.

All of this is stated in Google’s regulations, which state that blogs and blog articles should not be ranked rapidly without tags and meta tags. Tags and meta descriptions provide your reader or audience minimal information about the topic or lines you are discussing in the post.
We may also provide a brief summary of the entire article.
An appealing meta description may increase traffic and bring in new readers to your blog. Because you are limited to 160 characters, this is a very concise and direct representation of yourself and your firm.
If you do not use the meta description, you will lose thousands of visitors to your blog.

Tip: Include more information and details in the meta description. The meta description needs to be more appealing.

6. Website Lacks the ‘Yes’ Elements

Many marketers are effective in attracting visitors to their websites, but they fail horribly in retaining those visitors. Your major goal should be to include enough ‘lucrative and engaging’ items on your website to keep both new and regular consumers interested.
Did you know that the amount of individuals who instantly close one of your web pages after landing on it is referred to as the ‘bounce rate’? In other words, it is the immediate closing rate. The higher your bounce rate, the faster your website’s rating will deteriorate. A low bounce rate, on the other hand, is a favorable indicator in general.

An elevated bounce rate is caused by a variety of variables and reasons. These are the following factors: bad content that is neither instructive nor fulfilling, a poor website structure, an inability to assist your prospect in reaching his intended position on your website or product, a long loading time, and an outdated design. If your website has a high bounce rate, look for these issues right away. And, by all means, correct them as quickly as possible.

7. Fluff Content on Your Website

Even though it has been shown that Google values high-quality content, many businesses still struggle to spend a few dollars in that area.
They either consider it a waste of money or an unnecessary effort. The webmaster should ensure that each page of his website contains at least 500 words of content, with the home page having at least 1500 words. The next step is to create a blog using your selected keywords that answer your clients’ search queries.

Conclusion: SEO mistakes

Make certain that all of these difficulties or SEO errors on your blog are resolved. This might have a direct influence on your ranking in all search engines. There are several elements at work to rank your site in Google, and if you do not take them seriously, you may lose visitors to your site.

SEO is not a chore for those who wish to escape both hard and clever labor. Even yet, there are instances when you tend to overlook specific areas that demand your constant attention. That is why it is critical to create a strategy that keeps your attention and focus from wavering. Because a minor error or neglected region can result in a significant drop in total website ranking in the realm of SEO, it is preferable to address such an area from the start.

Remember that the ideal course of action is to use the correct keywords in high-quality content while boosting your website’s performance using numerous approaches. Furthermore, an SEO analyst should never overlook the importance of internal links, outbound connections, a mobile-first strategy, and suitable and well-placed call to action buttons.
Many typical problems have gotten easier to discover and correct as more tools enter the realm of SEO. Using one or two of these tools will benefit your SEO efforts far more than you might imagine. You will always be able to monitor the on-page health of your website whenever you choose.

I hope you enjoyed this post. If you enjoyed it, please share this post with your blogging buddies.

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Written by Dev Baidya