In today’s world, there are just three real techniques for successful link building. The strategies are risk-free and produce a reward that exceeds the initial investment. It is not enough to have a one-time impact; it must also be repeated and extensible.
What do you need to produce link-building content? The first step is to create content that is so good that people will want to connect to it. This might be on your website, another website, or even off the internet entirely.
Then you can guest post. A guest post is an article written by someone else and published on someone else’s site. The majority of people use them to insert hyperlinks. Because the link-building requirements are so strict, you can’t just insert your link into any piece of text. Your link should be both relevant and useful to the piece.
Mentions can take many different forms, but they usually start with brand mentions. Link reclamation is a technique for gaining benefit from the work of others. One method under this strategy is to use a program to find occurrences of your brand name that are not already hyperlinked.
Few digital marketing tactics have evolved as dramatically as link development. What began as a simple, quantity-based method virtually certain to boost your ranks has evolved into a lot more complex system as a result of Google’s smart, ever-evolving Penguin update.
But here’s a little-known fact about contemporary link building: it’s only complicated if you make it complicated.
Yes, Google can see and rank more qualitative, often difficult-to-identify variables with your links, and you can’t objectively evaluate the worth or influence of a single link, but there are only three real strategies for successful link building in the current day.
What exactly do I mean by “real”?
- The plan must be risk-free. This instantly eliminates both old-school techniques like placing links in comment areas and black-hat strategies like spamming links or engaging in any type of link scheme.
- The approach must generate a benefit that outweighs its original investment. Some link-building strategies, such as single links on low-authority sites that you can “purchase” on Fiverr, end up transmitting a negligible amount of authority in comparison to the effort required to establish them (and these are very risky, too).
- The strategy must be scalable and repeatable. It is not sufficient to have a one-time effect. A successful plan must be repeatable and have the opportunity for expansion.
With these qualifications in mind, I offer the only three real current link-building strategies:
1. Excellent Content That Attract Links
This first method is the safest and easiest to understand theoretically. All you need to do is create content that is so outstanding that others will automatically want to connect to it or your website as a result of it. This material might be on your website, another website, or even completely offline. Take a look at the examples of outstanding content below.
- An interview with another website, which publishes the interview and includes connections to your website inside it.
- An email to a webmaster requesting a link to your site (it can’t hurt to ask, right?)
- A viral tweet that sparks discussion among bloggers or news journalists, who then link to your website when referencing your comments.
- A podcast that generates social media hype, which is then followed by connections from bloggers who write opinion pieces about it.
- A big philanthropic event, such as a charitable contribution, piques the interest of local news journalists, who write a piece about it and include a link to your brand.
- Sending a review copy of your product to a blogger, who reviews it and includes a link to your website in their review.
- Original market research analysis/report based on survey findings.
- Your website has really well-written article pieces that give enormous worth to visitors.
- Exceptionally well-designed infographics with unique or fascinating information on your website.
- A particularly intriguing or contentious guest blog post that generates attention from other bloggers ready to weigh in with their thoughts and who links to your firm when mentioning your job description.
The list of instances of link-generating material, both online and offline, on-site and off-site, could go on and on. The bottom line is that if you create a unique piece of actual value, such as a market research study, people in your sector will reference it when referring it in their own publications. Isn’t it fantastic? There is only one stumbling block: the concept is simple, but the execution is considerably more laborious.
To begin with, creating material at this level is difficult. People link to good material for a reason: it’s difficult to find (and it’s difficult to find because it’s difficult to make).
Coming up with a unique topic requires imagination, work, and money to acquire original facts for that issue, rigorous study to complement your thoughts, and, of course, talent to put it all together. Following that, you must make an effort to syndicate your content because viewers seldom come across it on their own.
Even with those measures in place, there is no perfect formula for content success, and outcomes cannot be guaranteed. On the other side, it just takes one outstanding piece of content to generate dozens – if not hundreds – of natural, useful inbound links.
2. Guest Posting
A guest post is an article authored and published on another person’s blog. When you write something on your own blog, it is referred to as a “post,” but when you write something on someone else’s blog, you are referred to as a “guest.” Guest articles are useful tools for reputation marketing for a variety of reasons, including having your brand acknowledged or appearing in branded search query results. However, the majority of individuals utilize them to insert hyperlinks.
Guest posting is a more direct technique than natural link development because you will be developing the links yourself. However, because contemporary link-building rules are so stringent, you can’t just shove your link into any piece of text. It must be of excellent quality, and your link must be both relevant and helpful to the piece.
Aside from that, your material must be relevant for the publisher’s target demographic, consistent with their brand, and, most importantly, avoid blatantly advertising your brand.
Your material should be intrinsically helpful to readers rather than an advertisement for your brand. In addition to improved authority, you will receive residual referral traffic to your site, making guest posting an all-around beneficial technique.
One of the most significant benefits of guest post-based link creation is its scalability. You may start by establishing recognition for your work on entry-level sites like local authority or specialist industry blogs, then work your way up to high-profile national media, generating more and more quality backlinks with each step.
Things to Keep in Mind When Writing Guest Posts
- Guest contributions must be written effectively. People, like search engines, are becoming more selective.
- They must be relevant. To get the most out of them, people must want to read them.
- People should be eager to share them on social media. Readership grows when people share.
- Outbound links must be relevant and useful to the article. The anchor text over the links is correct.
- Posting on sites that plainly post a lot of guest content is a bad idea because the links are essentially meaningless.
3. Link Reclamation
Link reclamation is the act of locating an online reference of your brand and requesting that the publication convert it into a link.
Mentions can take many forms, but they generally begin with brand mentions. That’s a good start, but our link reclamation process is a little more involved, so I’ll go through some of the mentions we search for, how we discover them, and tools you can use moving forward to never miss another chance!
Link reclamation, as opposed to guest posting and natural link acquisition, is a technique that creates value from the labor of others.
- Using a tool to locate instances of your brand name that are not already hyperlinked, then writing the author or webmaster to request that they link your brand name is one example of a tactic within this strategy.
- Using a tool to identify broken links in important industry journals and providing them with an appropriate substitute URL (on your site) to replace the broken link.
An effective link-building plan will use parts of all three of these methods. Guest blogging and natural link acquisition have complimentary benefits, with one compensating for the weaknesses of the other and both providing ancillary benefits unrelated to search rankings (such as conversion rate optimization and increased referral traffic). Link reclamation is a method of extracting value from the previous efforts of others, which can give an efficient return on time invested. These strategies, when combined, may practically ensure you increased domain authority, rankings, and return on investment.